Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

BUSI 417: Advertising: News About Your Client

This guide is for students in BUSI 417.

Looking for info about your client?

  • Search for the company name in Google News.
  • Search a library database like Lexis Nexis, Muskie Scholar, or Business Source Complete for company information and news.
  • Look for information in trade journals like Advertising Age or AdWeek.

Recommended Articles

Find a Specific Journal

Do you know the journal your article appears in? Look for it online here!

Scholarly Articles

Use the databases below to find scholarly articles.

Tip: Check the 'Scholarly (Peer Reviewed) Journals' box before your search to limit it to scholarly articles.

Other Resources for Articles:

These websites also provide access to articles on business, marketing, and advertising.