Skip to main content

BUSI 417: Advertising: News About Your Client

This guide is for students in BUSI 417.

Looking for info about your client?

  • Search for the company name in Google News.
  • Search a library database like Lexis Nexis, Muskie Scholar, or Business Source Complete for company information and news.
  • Look for information in trade journals like Advertising Age or AdWeek.

Recommended Articles

Find a Specific Journal

Do you know the journal your article appears in? Look for it online here!

Scholarly Articles

Use the databases below to find scholarly articles.

Tip: Check the 'Scholarly (Peer Reviewed) Journals' box before your search to limit it to scholarly articles.

Other Resources for Articles:

These websites also provide access to articles on business, marketing, and advertising.