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BUSI 417: Advertising: Business & Industry Reports

This guide is for students in BUSI 417.

Business & Industry Overviews

What is a Datamonitor report?

The Datamonitor Group is an independent business information and market analysis company.  Datamonitor reports usually provide the following information:

  • Company Overview
  • Key Facts
  • Business Description
  • Company History
  • Key Employees
  • Major Products and Services
  • Revenue Analysis
  • SWOT Analysis
  • Top Competitors

You can find Datamonitor reports in Business Source Complete.