Learning to find and use statistics can be tough. Here are a few things to keep in mind:
Not sure how to find out who uses social media?
1. Start by checking the many surveys from the Pew Research Center's Internet and American Life Project.
2. Check library databases for articles in academic journals and trade publications.
3. Try a general search in Muskie Scholar for "demographics" and "social media."
In addition to these resources, keep in mind that you can often find statistics on more specific topics in academic articles and other studies, as well as in news articles and online.