Which do you need?
Trademark, Patent, or Copyright? (n.d.). Retrieved November 26, 2016, from https://www.uspto.gov/trademarks-getting-started/trademark-basics/trademark-patent-or-copyright
This video provides a quick and easy breakdown of the three main types of intellectual property: trademarks, patents, and copyrights. You’ll learn how trademarks differ from domain names and business names. By the end of the video, you’ll understand how to use each type of intellectual property to protect a different aspect of your business.
This video is a must for anyone interested in starting a business to sell a product or offer a service. It highlights the important role of trademarks in that process, including a discussion of how trademarks, patents, copyrights, domain names, and business name registrations all differ. It gives guidelines on how to select the right mark--one that is both federally registrable and legally protectable. It also explains the benefits of federal registration and suggests resources if you need help with your application. By the end of the video, you'll understand why having a trademark component of your business plan is critical to your success.